Industrialism is driven by customer demand. Supplying people their every want and need is a vicious cycle of production. And it does not matter what you are offering, as a manufacturer your main focus is profit. However, I believe this is not only unsustainable processes, but is also unethical.
Why are you in business? If it is purely for money or
prestige, then you are on the path of eventual destruction for your business,
politically, and personally. To clear the noise, misinformation, and misguidance
of those whose main purpose is to separate you from your money, standing, and
vision, it is important to listen to the voice of reason and commonsense.
Why are you in business? What do you hope to achieve? Is it
a legacy of profitability and success on every level? Yes? Then, what you need
to do is provide yourself and those you are responsible for a very transparent explanation
and experience that is an integral part of who you are and what your goals are
in producing even one product. Give people around you and in your orbit the
clear signal that if they do not understand their role in creating and
implementing your plans, or if they are saboteurs that this is unacceptable behavior.
Of course, your job is to explain in detail your end game and how they can help
you get there.
For many manufacturers this is difficult and expensive. They have no one standard action plan; therefore, they rely on current or taught professionals to help lead them and their business into profitability and success. What is wrong with this method is that the information taught may be just a modification of previous methodology or processes with cutesy words as a kind of rebrand. This does not help and may actually harm you in the long run. You end up disgusted with your staff, go on a rampage of frustration firing anyone in your path as you attempt to regain control.
Stop. Take a deep breath. Count to ten. Then, think about it. Logically understand what is and has happened to get your company where it has landed. There are steps to help you mitigate. These are simple and very effective methods that you do not have to pay for, and you can read it right here:
- Lower your prices on your products. This creates real value for your customers. It may take a few months for word to get around but believe me it does.
- Do not go along with the convoy. Play leapfrog. If other similar brands or offerings convene to convince you to price-fix or present established pricing, simply smile, nod, then do what is right for your business, not theirs or the industry. Remember, if a major hurricane occurs you may go down with the armada. Fail-safe your business by finding a better newer route. Be an explorer!
- Delist your company from the stock market if you are not already there. Being totally independent from financial evaluation allows your wings to fly. Only you know your worth and direction. This gives you competitive advantage over your so-called friends in the business. They know it. Soon, you may find they are following your lead, not vise-versa. Your finances will explode if you are offering value over mere profit. Because your true business goal should be longevity or sustained progress and profits.
- Promote by talent, not just experience. If the janitor is allowed to easily give you a new idea or way to improve your product or processes, this is invaluable. Establish an internal AND external method (website pages) that gives your people and customers the opportunity to connect with you on a personal level. Yes, there will be junk messages, but you can weed these out with a few rules and moderators. When a customer tells you the product, they got from your company is imperfect, ASK THEM how to improve it. If the answer is outstanding and viable you may want to ASK THEM to join your company as an adviser for quality control because they are just a normal person with normal needs who is giving you the most important information your company needs to survive. Remotely, they can evaluate any product or new ones giving their honest opinion. You can spend a portion of your promotion money giving them incentive to deliver.
- Be happy. Schedule time for yourself and your family. Tell your employees. Let them know that you value your me-time and theirs. Set up a daily or weekly time away from the crowd to relax, destress, and NOT think about it. Also, allow your employees to have a set day or time when they can just NOT think about it. This gives a company-wide recalibration method which benefits your bottom line.
- Offer a peace-offering. You can have a company-wide online survey that employees must use telling your managers and CEO or yourself which benefit they prefer. Make a list of benefits you pre-approve on this list and be committed to each as a possible ONE benefit to the masses. Believe it or not, some employees may prefer an external benefit, such as a product make or modification or offering. Prominently display the results for everyone to see and tell them when they might expect the changes to occur or when the next survey might happen. This is internal goodwill. However, you can do this externally for the public, as well, creating even more personalization for your company.
- Budget or reallocate expenses. You spend most of your money on products, services, or people who may be time savers, but they are expensive and do not provide ENOUGH value for the expenditure. Think about downsizing your organization. Use a few more workers instead of machines or applications such as technology to serve your clients. Your call center, for instance, should be as personal as you can manage. Use your budget to include more human interaction and concern. Your customers will love you for it and your business will actually make more for longer using this ancient method. Sometimes, you need to make good history a part of your product. Just look at those top brands out there. Do NOT fix it if it isn’t broken! If you have a premium product everyone loves, do everything in your power as the owner or CEO to keep it the number one priority product offering. Keeping the materials, manpower, machines, methods, and money, helps you keep your manufacturing of these main products your bread and butter.
- Use your better judgement. Do not listen to the fake news. As you know there are people or companies out there that will tell you how horrible someone or something is, but you immediately understand that they are lying for their own benefit or to devalue yours. Remember, it is YOUR company, YOUR vision. You do not have to believe everything you are told about your production or service. Believe your customers and workers when it is a normal distribution statistic evaluated by your mathematicians. Just remember, lean begins with the customer.
- Diversify. I don’t just mean people; I am also saying that you should seriously think about building or buying a different or compatible product or company that you can foresee will improve your brand as a manufacturer of quality. Just remember to save a separate account set up specifically for this purpose and DO NOT include this savings as a part of your portfolio. You do not even need to tell your company CFO or financial officers about it. Let it be a surprise. You may eventually decide to do something else with the savings, but the choice is there when you need it.
- Pay people what they are worth. Sometimes, believe it or not, you can make a search in colleges for talent that may not have the better grade scores, but they are extremely talented and gifted. They are simply horrible test-takers. Do not believe the test scores. Believe the person. Provide interviews in universities with questions that make the interviewer give feedback as a personal education or experience knowledge. Anyone can memorize the text, but the real deal with education is to provide a platform into companies without providing concrete innovation. I know some very gifted intelligent people who look and are hillbillies. They are awesome. Give your company the inside track by recruiting unknown or undervalued talent. Their answer to your questions gives you or your recruiters the information they need triggering further evaluations and possible mentoring.
So, I hope you enjoyed your journey on my platform and that you found your Zen. Below are listed categories page links of links to companies you may find convenient. I am not endorsing these companies and you click on their website link at your own risk. Also provided are links to pages of articles on this website or other divisions in the company listed on link pages that I hope helps readers find success. Established companies may contact us using the contact form or information to qualify for this listing service, but there is no guarantee that your website will be listed for viewers.
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Pages:
Plastic Pretenders (Is plastic really bad? Check it out for yourself!)
Companies:
Hewlett Packard (I especially like their computer offerings! They are long-lasting, efficient, and easy to use! However, I must tell you that when you include Microsoft programming, it gets Intuit, Quicken, every computer. Maybe this is a concern for your company? Others? Of course, they love their Alphabet Google, too.)
Big Easy Foods of Louisiana, LLC (IQF Raw Catfish Nuggets - HORRIBLE MANUFACTURED AND NOT REAL CATFISH OR FISH PRODUCT AT ALL AND TASTES LIKE CRAP! MY CAT REFUSED TO TOUCH IT WITH A TEN-FOOT POLE AND IT WAS NASTY BEYOND IMAGINATION!
National Public Seating Co. (I bought the thick three-inch folding chairs and love them! They are way better than a couch as they are easy to fold and move and you can sit in them all day long!)
Shop Mainstays Inc. Limited (I especially like the pillows and picture frames! The frames are easy to put photos into and look great in any room!)
Fiskars Corporation (I especially like the orange scissors! My mother had a pair, and they are still that good! Good job!)
Dreamline Manufacturing Inc. (I especially like the bed! It is so comfortable! However, I do hope you change your business practices to exclude wood furnishings for a more modern metal-based offering!)
